Why being market ready is so important
Anyone that is looking at buying a selling a property at the moment knows that the housing market is the busiest that it has been for many years.
Every house that comes to the market either won’t let you view unless you are in a position to proceed, already has a block viewing or “open house” going ahead which is fully booked or is sold before it even goes on-line. As a First Time Buyer or someone in rented accommodation, this is difficult enough of a position to be in; but what if you are trying to sell one and buy another? How you do work through trying to find a property and being in that ‘proceedable position’ whilst not feeling the pressure of a buyer who is desperate to move into your home and pushing for you to move out?
At Lawler & Co we understand the pressure that this brings. We understand the difficulties that sellers have in trying to find properties whilst selling their own and we understand how difficult it is to be in line for properties when they become available. We understand this from a personal perspective as we currently have a family member who is going through the process and is having the exact same issues.
Catch 22
Traditionally, when looking at buying and selling, there has been a “catch 22” scenario that always plays through a sellers mind – do you sell first and then try to find somewhere or do you find somewhere and then try to sell? An “All or Nothing” scenario. With the market conditions as they are, this has been somewhat taken out of sellers hands and they are almost ‘forced’ into selling first and being in the best position when a property does become available. However, sellers also know that most properties will sell quickly, with their own being no exception. Here at Lawler & Co, we have come up with an innovate solution that a number of our clients are taking advantage of at the moment.
Market Ready
This position we have called “Being Market Ready” or “Low Key Marketing”.
This is for those clients who have decided that Lawler & Co are the Estate Agent that they know will do the best for them, but you are slightly more cautious about putting their property fully live on the internet because they know it will sell quickly. For these clients we will position them in “Low Key Marketing”.
This means the client will sign contracts and will instruct Lawler & Co to be their Agent of choice. We will take all of the photographs, complete the 360⁰ virtual tour, we will complete the floorplan and write the description in readiness. We will ask you to approve it all and then we wait. If the client would like us to contact certain, specific buyers then we will; we won’t if they don’t. If the client would like to accept viewings from buyers in specific positions, then we will organise for them to be done; if they don’t, then we won’t. Then we will wait and we will help the client to find their next home.
Whilst a client is on “Low Key Marketing”, they are, absolutely, on the market.
What are the advantages to the client?
There are many advantages to the client that allow the buying and selling process to run a little more at their pace. These include:
· One of the first clients to be informed when a new property comes to the market that would meet their purchasing criteria
· Finding a middle ground between the “All or Nothing Catch 22” scenario that we discussed earlier
· Allowing the client to pick and choose who views the property and when, or not having anyone view in the first instance
· Putting the client into a strong position to view properties where agents won’t allow viewings from buyers who are not on the market
· Ensuring that when the client DOES find a property that they like, and DOES want to start fully marketing and DOES want to go live on the internet; then with the flick of a switch and the press of a button, all of that can happen within an instance and their home will be launched through the websites and onto property portals saving valuable time and putting them in the strongest position to purchase the house of their dreams.
It works!
“Low Key Marketing” or “Being Market Ready” has worked incredibly well for a number of our clients who we have been successful in selling their own home quickly and to the right buyers, finding them their dream home and taking out some of the pressure that comes with the whole buying and selling process.
For more information on how this process could work for you, please contact any of the Lawler & Co offices
Marple Office
36 Stockport Road
Marple
Stockport
SK6 6AB
Tel: 0161 914 7620
Hazel Grove Office
128 London Road
Hazel Grove
Stockport
SK7 4DJ
Tel: 0161 300 7144
Poynton Office
60 Park Lane
Poynton
Cheshire
SK12 1RE
Tel: 01625 448 001